Welcome to RUYA
A home for art, story, and soul.
Who we are
RUYA is a multidisciplinary brand born from a deep respect for culture, story, and design.
Our name means “vision”, and that is exactly what we strive to embody: a timeless vision of creativity that connects people, preserves heritage, and reimagines the future.
Guided by the principles of the World Intangible Cultural Heritage Conservation Center (WICHCC) — a UNESCO-aligned nonprofit — RUYA brings together global artisans, visionary artists, and cultural storytellers to shape a new creative ecosystem.
Our RUYA ecosystem spans:
RUYA Gifts
RUYA Art
RUYA Launchpad
RUYA Villa
Rooted in a Global Vision
The WICHCC
RUYA operates under the umbrella of the World Intangible Cultural Heritage Conservation Center (WICHCC), an international nonprofit guided by UNESCO principles.
Through this global network, we partner with master artisans and cultural leaders to preserve and celebrate traditions across continents.
Together, we reimagine heritage through gifting, education, and art, creating value that’s both cultural and human..
Our Philosophy
At RUYA, we believe culture, design, and art are not just meant to be observed. They are meant to be felt.
Every piece we craft, every moment we host, and every gesture we extend carries meaning, not just aesthetic value, but story, memory, and emotion. Whether it’s a gemstone painting, a custom gift, or a quiet conversation at the Villa, each is an invitation to connect deeply, with the past, with others, and with yourself.
We honor the artisans, elders, and cultural lineages that came before us, while nurturing the creative spirits shaping what’s next.
RUYA It’s a living story you’re invited to enter where presence holds power, and meaning takes shape.
Whether you’re an artist, collector, curious soul, or a cultural partner, you are welcome here.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!